Free tools for the part of building a business nobody taught you
Guides, tools, and playbooks for ex-corporate women building their first B2B business.
I'm Meg — I built these based on what was most useful in building my own business, and the challenges I hear most often from the dozens of women I've worked with.
FREE PLAYBOOK
Networking for Solopreneurs Playbook
Everything you thought you knew about networking is wrong. This playbook shows you what to do instead.
- The 4 pillars that make networking actually work
- Scripts and templates for asking for introductions
- A pre-event checklist so you're never winging it
- Exercises to nail your positioning and value proposition
- The mindset shift that changes every conversation
FREE ASSESSMENT
The Revenue Growth Assessment
A 5-minute diagnostic that identifies exactly which of the five go-to-market drivers is blocking your revenue growth.
- Your score across all five revenue drivers
- A plain-language breakdown of your primary bottleneck
- A personalized email from Meg with her read on where to focus first
- One concrete next step — no overwhelm, no 47-point plan
FREE GUIDE
The Go-to-Market Strategy Guide for Solopreneurs
Six steps to turn deep expertise into consistent revenue — with a 30-day action plan at the end.
- How to translate your corporate experience into a market-ready offer
- The value proposition formula that makes buyers say 'tell me more'
- How to price from ROI, not hourly rate
- Building your first lead engine — one channel, 30 days
- Converting conversations into clients without feeling like a salesperson
FREE KIT
The Customer Interview Kit
The scripts, questions, and framework to run customer interviews that tell you the truth about what your market actually needs — and how to use it.
- A complete interview script — opening, 10 questions, and closing — word for word
- The difference between validation questions and truth questions (and why it matters)
- How to mine 5–8 interviews for patterns that become your positioning
- AI prompts to analyze your transcripts at scale
- A 4-move action plan to start this week
Free resources are a great start. But if you want to build the full foundation — with someone alongside you every step — that's what Heard is for.
Ready to go deeper? Start with the Go-to-Market Jumpstart — a 90-minute session to diagnose what's blocking your revenue. Or explore the 90-Day Build if you're ready to build.