Start With Strategy,
Not Guesswork.
Turn your corporate expertise into a business that sells.
Go-to-market strategies for ex-corporate women building consulting, fractional, and B2B service businesses.
Companies my clients have worked/exited from:
Networking alone won't bring in clients.
You did everything you were told. Went to the events. Got on LinkedIn. Asked for referrals. Your calendar filled up.
But months — maybe years — later, revenue is still inconsistent.
- You can't yet define exactly who you serve
- Your sales process has no real cadence
- Your pricing is based on a gut feeling
- Your strategy is improvised, not intentional
The fix isn't more effort — it's a different foundation.
What got you here won't build what's next.
Corporate taught you to execute inside systems others built. It didn't teach you how to position an offer from scratch or price expertise for value.
That's what Heard is for.
Finally, a strategy built for you.
Your business needs a system, not more effort.
When a company launches, they build a go-to-market strategy. You need one too — designed for a business of one.
Positioning
Positioning
Define exactly who you serve and why they choose you over anyone else.
Offer + Pricing
Offer + Pricing
Package your expertise. Price for value, not time.
Lead Generation
Lead Generation
Build a consistent pipeline — not just referrals.
Sales Process
Sales Process
A choreographed approach that converts without feeling pushy.
Strategy
Strategy
Protect your time. Decide what to say no to.
This isn't coaching. It's building — together.
Done-with-you means I work alongside you, not just above you. Over 90 days of weekly 1:1s, we share a Google Drive folder, work through frameworks and worksheets, and build your go-to-market strategy from the ground up — then keep iterating until it works.
You get my direct input at every step, not just a list of homework.
Client Spotlight
"Meg rolls up her sleeves and works alongside you, pushing toward progress and results."
Joanna Bober
Co-Founder, Engine78
"You helped cut through the noise and gave me the clarity and guidance I needed."
LaToya Scroggins
Founder, The Career Collective
"You have really pushed my boundaries in the past few months... You've breathed a new life into my passion."
Gini Dietrich
CEO & Founder, Spin Sucks