Before the logo. Before the website. Before the offer.
Start with the people you want to serve.
The Customer Interview Kit
Get the scripts, the questions, and the framework to have the conversations that tell you the truth about your market — before you build anything.
Most new business owners skip the most important step.
They spend months choosing brand colors before booking a single interview. A logo, before a client. A perfectly worded services page, before one real conversation about what buyers actually need.
It feels productive. It isn't. It's activity standing in for information.
The Customer Interview Kit fixes that. It gives you the scripts, the questions, the framework, and the mindset to go get the truth — before you build anything else.
Three pillars. Real scripts. A clear framework.
Everything you need to run customer interviews that actually change how you build.
Ask for Truth, Not Validation
Why most questions fail — and the specific types of questions that get honest answers instead of polite ones.
The Interview Script
A complete opening, ten questions, and a closing — word for word. Set the frame, stay curious, leave the door open.
Mine What You Learn
How to turn notes into patterns, patterns into positioning, and five to eight conversations into the foundation of your entire business.
Also inside:
- A pre-interview checklist so you never walk in unprepared
- A 4-move action plan to run your first interviews this week
- AI prompts to analyze your interview transcripts at scale
- Reflection exercises throughout to help you process what you're learning
Built for founders who want to get it right from the start.
This kit is for you if:
- You're building (or rebuilding) a B2B service business and want to validate before investing more time and money
- You've been guessing at what your ideal client needs — and you're ready to actually find out
- You have a hypothesis about your offer but haven't tested it with real buyers
- You want your positioning, messaging, and pricing to come from your market — not your imagination
What you walk away with.
The Truth About Your Buyer
Not what you assumed — what they actually said, in their own words, about their real problems and what they'd pay to solve.
Positioning That Comes From the Market
Exact phrases from real conversations that become your headline, your messaging, and your sales page copy.
Clarity on What to Build
Validation (or honest redirection) on your offer before you invest months building the wrong thing.
A Repeatable Research System
A framework you can run again whenever you add a new offer, enter a new market, or need to reconnect with what buyers actually need.
Enter your email and get it instantly.
Ready to turn what you learn into a business that converts? → See how Heard works