The Heard Blog
Practical thinking on positioning, pricing, lead generation, sales, and the mindset shift that makes all of it possible — for ex-corporate women building B2B service businesses.
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What Is a Go-to-Market Strategy — And Why Does a Business of One Need One?
Say 'go-to-market strategy' to a solopreneur and you'll get one of three reactions. A blank stare. A corporate flashback. Or a confident nod followed by 'oh, you mean my marketing plan?' None of those are quite right.
Your Website Looks Great. It's Just Not Doing Anything.
At some point in the first few months of building your consulting business, you decided you needed a website. And then you launched it. And waited. And the leads... didn't come.
The Big Shift: Why New Consultants Stay Stuck in Employee Mode
You left corporate. You got the LLC, the website, the logo. You're officially a business owner. But there is only one problem: you are still acting like an employee.
The step most new business owners skip — and pay for later
Everyone thinks they know their ideal client. It's the single most common thing I hear from women building their first consulting or B2B service business...
Why Your Business Feels Slow (It's Not Just You)
A slow market punishes vagueness. And punishes business-as-usual. When buyers are hesitant, your positioning needs to be sharper than ever.
Why Networking Alone Will Never Be Enough to Build a Pipeline
You went to the events. You grabbed the coffees. You posted on LinkedIn. And yet the pipeline is still inconsistent. Here's the strategic reason why — and what to do instead.
The Positioning Problem No One Tells You About When You Leave Corporate
Inside a company, your title did the positioning for you. Now you have to do it yourself — and most ex-corporate women don't realize how hard that is until they're stuck.
Why Hourly Rates Keep Smart Women Underpaid
Hourly pricing feels safe and familiar. It's also one of the most reliable ways to keep your income capped and your value misunderstood. Here's a better model.
The Valley of Despair Is Real — And It Doesn't Mean You're Failing
There's a predictable dip every new business owner hits. It has a name, a shape, and a way out. If you're in it right now, this post is for you.
How to Follow Up Without Sounding Desperate
'Just checking in' is the fastest way to lose a deal. There's a choreographed follow-up approach that feels grounded, builds trust, and actually converts.