The 90-Day Go-to-Market Build
You are not the problem. The playbook is.
In 90 days, we build the commercial foundation corporate never taught you — positioning, offer, pricing, lead generation, and sales process. Done-with-you, side by side, until it works.
Book a Fit Call30 minutes. No pitch, no pressure.
You have the expertise. You have the work ethic. You've been networking, showing up, and doing everything you were told to do.
The revenue is still inconsistent. The pipeline is thin. The confidence that carried you through 20 years of corporate is starting to slip.
Here's the truth: corporate taught you to execute brilliantly inside systems other people built. It didn't teach you how to position an offer, price your expertise, generate leads, or run a sales process. That's not a character flaw. It's a skills gap — and it has a 90-day solution.
Done-with-you. Not done-for-you.
Not "here's your homework."
I work alongside you, in your actual business. We share a Google Drive. I give direct input on your real work: your positioning language, your pricing structure, your LinkedIn profile, your proposals, your sales call prep.
And when a live sales opportunity shows up mid-engagement, we drop everything and work on it. Revenue always takes priority over curriculum.
HOW IT WORKS:
- ✓Weekly 60-minute working sessions for 90 days
- ✓Email and text support between calls — bring me the scary email, the proposal, the 'what do I say back?'
- ✓Real-time prep for live sales opportunities as they arise
- ✓Shared Google Drive with your strategy, frameworks, prompts, and templates
- ✓Direct edits on your LinkedIn, website copy, positioning language, and pricing
Three milestones.
One foundation. 90 days.
Every Build follows the same sequence, because the sequence is the method. You'll know exactly what we're building each month — and exactly what you'll have when it's done.
Positioning That Gets You Chosen
We define your ideal client, your value proposition, and the reason buyers pick you over anyone else — grounded in real customer research, not guesswork.
You walk away with: a defined ICP · a tested value proposition · competitive differentiation · messaging language for your website, LinkedIn, and conversations
An Offer Priced for Value, Not Hours
We reject hourly billing entirely. We design your lead offer and signature offer, articulate the ROI they deliver, and set prices you can say out loud without flinching.
You walk away with: a paid lead offer that converts strangers into clients · a signature offer priced to value · a pricing script (including exactly what to say when someone says 'that's too expensive')
A Lead Engine and a Sales Process
We build your lead generation playbook around the 2–3 channels that fit you — and a sales conversation structure that closes without convincing, chasing, or 'just following up.'
You walk away with: a lead generation system with weekly actions · an optimized LinkedIn profile · a sales call framework · objection responses · your complete go-to-market plan, documented
Woven through all three months: strategy (what to say no to) and mindset — shedding the corporate conditioning that's quietly holding you back.
What's on the other side.
Market Intelligence
- Your competitive landscape, mapped and understood.
- Pricing informed by market reality, not gut feeling.
- Differentiation so clear your ideal client stops comparing you.
Pipeline
- Leads in play. Pipeline you can see.
- A system that turns conversations into clients.
- Revenue that is consistent, not accidental.
The Plan You Have Always Needed
- Specific steps, each clearly defined.
- No more overthinking what doesn't matter.
- No more second-guessing what does.
Trust in Yourself, Rebuilt
- No more self-doubt spirals.
- No more 'maybe I should just go back to corporate.'
- Just: yes. I can do this.
A Surge of Creative Energy
- From 'nothing is working' to 'anything is possible.'
- New paths and opportunities visible everywhere.
- Each new week brings sharper, better ideas.
Success Within Reach.
What is staying stuck actually costing you?
How long have you been struggling with inconsistent revenue?
What is it costing you in revenue you haven't earned yet? Most B2B consultants at traction stage earn $3K–$8K/month. More experienced operators closer to $8K–$20K. How far are you from those numbers right now?
How is the lack of progress affecting your confidence?
How much time do you spend each week spiraling instead of building?
The question isn't whether this investment is a lot. The question is what another year of this actually costs you — in time, in confidence, and in the business you're not building.
More than that, this is a collaboration. A place to brainstorm, recharge, and rebuild your confidence and creativity — week after week, until you are unstoppable.
THE 90-DAY GO-TO-MARKET BUILD
Done-with-you for ex-corporate women building B2B service businesses
3 payments of $1,450
— one per milestone —
or $4,000 paid in full (Save $350)
WHAT'S INCLUDED:
- ✓Weekly 60-minute Zoom calls for 90 days
- ✓Email/text support between calls
- ✓Customized go-to-market strategy built together
- ✓Lead generation strategy beyond networking
- ✓Shared Google Drive with worksheets, resources, and prompts
- ✓Real-time prep for sales opportunities as they arise
- ✓LinkedIn profile and website review and optimization
- ✓Lead magnets, landing pages, and marketing assets
- ✓Pricing model and offer creation
- ✓Copy frameworks for sales scripts, email, and LinkedIn DMs
- ✓Tech stack guidance
- ✓Mindset and confidence support — on repeat
- ✓A documented go-to-market plan you own forever
Starts with a 30-minute fit call. No pitch, no pressure.
Done a Jumpstart in the last 90 days? Your $495 is already credited. Summer 2026: Jumpstarts booked by Labor Day earn double credit — $990.
*In case of illness or time away, make-up sessions will be offered.
A note on tax deductibility: Investments in coaching, professional development, and business education are almost always tax-deductible for self-employed professionals. Consult your accountant — this may cost you less than the sticker price suggests.
Not ready for the full commitment just yet?
The Go-to-Market Jumpstart is a single 90-minute strategy session — a faster, lower-stakes way to get clarity and experience working together. You come in with your biggest challenge. You leave with a diagnosis, a clear plan, and the confidence to act on it.
$495 · Direct booking · No fit call required · Move into the Build within 90 days and the $495 is credited toward your investment.
Learn More + Book the JumpstartHeard by Meg is for women who are done guessing.
This is for you if…
- ✓You're an ex-corporate woman building a consulting, fractional, or B2B business
- ✓You've been at it a while but revenue is inconsistent and you're not sure what's blocking it
- ✓You want direct, strategic input — not just someone to talk to
- ✓You're willing to do the work if someone shows you exactly what that work is
- ✓You want real revenue, real confidence, and real freedom
This is not for you if…
- ✗You want a community or group program — this is 1:1 only
- ✗You want validation without challenge
- ✗You're not ready to revisit pricing, positioning, or how you've been selling
- ✗You're hoping networking alone will eventually turn into revenue
- ✗You want a quick fix — building takes real commitment
Client Results
Don't take my word for it.
"Rather than being prescriptive, Meg rolls up her sleeves and gets to work alongside you, pushing toward progress and results. Working with Heard is by far the wisest investment I have made in my business."
— Joanne Bober
Founder, Engine78
"You have really pushed my boundaries in the past few months and I can't tell you how much I appreciate it. You've breathed a new life into my passion."
— Gini Dietrich
CEO & Founder, Spin Sucks
"Meg's hands-on approach and creativity in go-to-market strategies, paired with her deep passion for female founders, truly stand out. Meg is a true champion for founders."
— Shana Greathouse
Founder, Pigybak
"For me, the investment is rock solid. I'm already seeing results as I implement pieces in my communication and networking. You are definitely helping me reduce the amount of time to build the right foundation, the tools to iterate, and the confidence to do this."
— LeAnne Coulter
BlueWave Supply Chain
"Since working with you, the biggest shift for me has been the acceleration of my business. You helped cut through the noise, providing the clarity and guidance I needed to move forward with confidence."
— LaToya Scroggins
The Career Collective
"Meg helped me find clarity and confidence during my business launch: defining my message, sharpening how I communicate it, and giving me the tools to actually execute. Working with Meg was truly transformational."
— Lauren Zaslansky Connor
ZAZ Business Solutions
About Meg
Hi, I'm Meg.
I spent 30 years in sales, marketing, and executive leadership — working across numerous startups, including one I helped scale to $40M and another where I raised $6M in Seed funding.
I've worked one-on-one with dozens of women and reached hundreds more through workshops, masterclasses, and live events. I know what it costs to spin your wheels without a real system — and I know exactly how to build one.
More about me and why I built HeardA few things people usually want to know
Common questions about the 90-Day Build.
The revenue you want is not out of reach. The path to it is just not the one you've been on.
Ready to build the foundation
your business actually needs?
Start with a 30-minute fit call: an honest conversation about where your business is and what it would take to move it forward.
See If We're a FitWant to start smaller? The Go-to-Market Jumpstart is $495 and requires no fit call.
Learn about the Jumpstart →