Heard By Meg
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    Positioning

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    Are You Calling Yourself a Swiss Army Knife? That's a Problem.
    September 7, 2026·4 min read

    Are You Calling Yourself a Swiss Army Knife? That's a Problem.

    Pull up the LinkedIn profile or website of almost any new consultant and you'll find a laundry list of services. A long list of services feels like opportunity, but buyers don't hire that way.

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    If Your Positioning Isn't Dialed In, Nothing Else Will Work
    August 16, 2026·4 min read

    If Your Positioning Isn't Dialed In, Nothing Else Will Work

    Positioning is the answer to one question: why should a specific buyer, in a specific market, choose you over every alternative? Get that answer wrong, and everything downstream suffers.

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    The step most new business owners skip, and pay for later
    July 14, 2026·6 min read

    The step most new business owners skip, and pay for later

    Everyone thinks they know their ideal client. It's the single most common thing I hear from women building their first consulting or B2B service business...

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    The Positioning Problem No One Tells You About When You Leave Corporate
    June 15, 2026·5 min read

    The Positioning Problem No One Tells You About When You Leave Corporate

    Inside a company, your title did the positioning for you. Now you have to do it yourself, and most ex-corporate women don't realize how hard that is until they're stuck.

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