For ex-corporate women building B2B businesses
Business Coaching for Smart Women
Finally make your business work
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Coaching Women Exited From World-Class Brands
TESTIMONIAL
Gini Dietrich
FOUNDER, spin sucks
"You have really pushed my boundaries in the past few months and I can't tell you how much I appreciate it. You've breathed a new life into my passion."
Does this sound familiar?
Overthinking
You feel stuck, second-guessing every decision and unsure of what to focus on next.
Inconsistent Revenue
You don’t have a structured way to attract and convert clients consistently.
Lack of Confidence
You are an expert in your field but don’t know how to effectively talk about yourself or what you do.
You Are Not Alone.
TESTIMONIAL
Joanna Bober
CO-FOUNDER, ENGINE78
"Working with Meg on my business building strategy has been an absolute joy. She is a unique blend of a brilliant business mind and a warm, supportive presence. Meg rolls up her sleeves and gets to work alongside you, pushing toward progress and results."
What Your Business Needs Now
Proven Sales & Marketing System Learn how to attract, nurture, and convert clients with a structured, repeatable process that eliminates guesswork and generates consistent revenue.
Business Growth Strategy Get expert guidance to build your business alongside you, so you're not just learning—you’re implementing and seeing results in real time.
Confidence in Selling Your Services Shift from feeling unsure about sales to confidently positioning and pricing your offers, so clients say “yes” with ease
A Clear, Magnetic Brand & Message Define your unique value, stand out in your industry, and communicate in a way that attracts the right clients effortlessly.
Efficiency & Focus in Your Business Stop wasting time on strategies that don’t work. Get a streamlined approach that prioritizes revenue-generating activities and maximizes your efforts.
Professional Support to Keep You Moving Forward Miss being surrounded by smart colleagues that you could bounce ideas off of, or brainstorm with? Have on call support when you need it.
TESTIMONIAL
LaToya Scroggins
FOUNDER, THE CAREER COLLECTIVE
"Since working with Meg, the biggest shift for me has been the acceleration of my business. Before, I was listening to way too many voices, which left me feeling scattered. Meg helped cut through the noise, providing the clarity and guidance I needed to move forward with confidence. ."
Move Your Business Forward with Heard
The Momentum Mastermind
Fix the real problems, price like an expert, generate leads, and build revenue momentum in just 5 weeks. Business coaching in a small group of peers.
The Business Reset
Get expert, actionable advice—and start bringing in real revenue.
One on One
Collaborative, prescriptive, sales and marketing coaching to build faster revenue growth. We focus on positioning and messaging, lead generation, and your sales process.
TESTIMONIAL
Lauren Zaslansky Conner
FOUNDER, ZAZ Business solutions
"Meg helped me find clarity and confidence during my business launch: defining my message, sharpening how I communicate it, and giving me the tools to actually execute."
Meet Meg Crumbine
Founder, Heard
Go-to-Market Strategist | Business Coaching for Smart Women
I know what it takes to build a business from the ground up — because I've done it, over and over.
In my 30-year career, I've:
- Scaled a startup from $0 to $40M in revenue
- Built dozens of successful go-to-market plans, one of which generated 200+ qualified leads, with a 95% close rate, in under 5 months
- Pitched and won $6M in venture funding
But here's the truth: my proudest work isn't about scaling companies. It's about helping women like you bet on themselves.
After decades in corporate and startups, I saw too many brilliant women leaving their jobs full of expertise — only to hit a wall when trying to build their own business. They were overthinking, undercharging, and struggling to turn their knowledge into consistent revenue.
That's why I started Heard. My mission is simple: to give women the strategy, clarity, and confidence they need to build businesses that actually work — and to stop doing it alone.
TESTIMONIAL
MaryBeth Knowles
FOUNDER, CANINES CONTENT
"Meg's technical and marketing expertise was a game-changer for my business's growth. Her commitment is real and style of working is an absolute pleasure."
Frequently Asked Questions
Q:
How can I work with you?
You can work with Meg one-on-one, in The Momentum Mastermind or in one-session with The Business Reset. Schedule a discovery call to learn more about one-one-one coaching. Sign up for our newsletter to get free resources and find out about upcoming events.
Q:
How can coaching help my business?
Starting and growing a business is hard, and requires specific expertise. The expertise that allowed you to be successful in corporate, is not the same expertise you need to build a new business. Heard business coaching fills that gap with the sales and marketing expertise that you are missing. Even expert sales and marketing execs struggle with perspective when building their own businesses. Working with a business coach surfaces critical gaps in your strategy, and allows you to generate faster revenue.
Q:
Is this the same as life coaching?
No. Life coaching is designed to help you make decisions about life priorities. Business coaching is focussed on developing and refining the skills needed to help your business succeed. Heard's focus is specifically on sales and marketing skills.
Q:
What can I expect?
Heard coaching is done-with-you coaching. It is a close collaboration, using shared resources, to create a successful sales and marketing strategy for your business. We focus on positioning, messaging, lead generation, and sales process — all to drive faster revenue.
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Heard helps smart women build businesses, master marketing, generate real revenue and confidently sell their expertise.
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Raleigh, NC 27608
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